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Types of E-Commerce Relationships

E-COMMERCE SIGN IN BASKET (c) Suravid | Dreamstime.comE-Commerce (also known as Electronic Commerce, E-Business or E-Tailing) can be defined as:

'The buying and selling of goods and services on the Internet, using the World Wide Web.'

A more detailed explanation is difficult because the nature of E-Commerce is constantly changing.

Wikipedia gives a useful introduction to E-Commerce. More detailed information on various topics can be found in the Free Encyclopedia of E-Commerce.

There are four fundamental types of E-Commerce relationships:

  • Business to Business (B2B): one business provides a product or service to the other through the means of ecommerce.
  • Business to Customer (B2C): companies use the Internet to provide a product or service to the customer.
  • Customer to Customer (C2C): direct interaction between customers takes place, eg, where a customer lists items for sale with a commercial auction site and other customers access the site and place bids on the items.
  • Customer to Business (C2B): a growing arena where the customer requests a specific service from the business.

We'll now look at each of these in more detail.

Next: Business to Business (B2B)