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Online Business Models

A number of different types of transactions need to take place to allow a business to operate on the Internet and generate revenue. There are a variety of models of doing business by which a company can sustain itself, eg:


  • Brokerage
  • Advertising
  • Infomediary
  • Subscription
  • Utility
  • Merchant
  • Manufacturer
  • Affiliate
  • community

We'll take a look at each of these in turn.

You can find an excellent article on these online at Digital Enterprise.

Next: Brokerage