The term infomediary is a contraction of "information intermediary". The most important characteristic of the infomediary model is the capture and/or sharing of information. One of the simplest forms is the registration model, where users are required to register before they can obtain information from a web site, even if the information itself is free of charge.
This allows the site owner to capture contact information and other data from the viewer and use it in subsequent sales campaigns. Data about consumers and their buying habits can be valuable, if it is analysed carefully and used to target marketing campaigns. Similarly, data about producers and their products is useful to customers considering a purchase.