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Subscription models are borrowed from the publishing industry and can be used by companies offering products or services. The most relevant products are those which are updated on an ongoing basis. It is effective for companies interested in providing information-based products which require regular updating. For example, the well-known consumer magazine Which offers clients online access to its current and previous reports for a small monthly subscription.

Web hosting is an example of a service which is often sold on a subscription basis where clients pay a monthly fee determined by the amount of online storage and level of bandwidth required. Examples include Namesco and 1and1.

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