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Fedora website screenshot

The community (or virtual community) business model arises where business provide their customers with the facility to interact online with company staff and other customers. This is often approached from the customer support angle, where it is possible for a customer who has a problem to locate and interact with other customers who have encountered, and perhaps solved, the same problem.

Virtual communities play an important role in promoting customer loyalty as customers are encouraged by the presence of a group of users who can give impartial advice and help resolve their problems.

Virtual support communities have become very important in the open source software. Examples include Fedora and other varieties of Linux and the WordPress blogging platform.

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