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Customer Behaviour

Google AnalyticsWebsite owners may also wish to monitor aspects of customer behaviour, for example, the entry points where customers arrived at a site, the pages they looked at, including how long they spent there and the keywords used when searching the site.

One popular application for monitoring customer behaviour is Google Analytics, a free service offered by Google that generates detailed statistics about the visitors to a website. Google Analytics is aimed at marketers rather than webmasters and technologists.

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