The basic steps in a business transaction, whether between a business and a consumer (B2C) or between a business and another business (B2B), can be summarised as follows:
- obtain product/service information
- place an order
- pay for goods/service
- delivery of goods/service
- customer support.
Let's look at each step in turn and compare the 'traditional' method with the 'electronic' method.
By way of an example, let's say you've decided to buy a digital camera.
Let's also assume that you have little knowledge of the subject and are not sure what features to look for, how much to pay etc.