Higher Nationals

HN Logo

In partnership with Scotland’s Colleges, we ran a campaign in the autumn to promote HN qualifications to potential candidates and raise awareness amongst employers.

The campaign used the strapline 'Qualifications for the real world' and was in three distinct strands:

16-24 year olds

We joined forces with Bauer Radio Events to launch an exciting new music quiz across Scotland – the HN Challenge. This innovative campaign was designed to engage with young potential candidates, to raise awareness and credibility of HNs and to encourage them to contact their local college.

Over 25s

This group of potential candidates was targeted through press, online and outdoor advertising. Along with popular news titles, we developed an online presence with ScotCareersS1 Learning and S1 Jobs, and secured almost 150 'Street Talk' outdoor poster sites close to JobCentres.

Employers

Employers were targeted in trade press, newspaper business sections and online.

Trade press coverage included a mix of ads and editorial in business and newspaper titles. We developed an online presence with LinkedinScotsman (including business e-mail) and the Herald.

To support the campaign we developed a microsite —  hninfo.org.uk — which included a link to Scotland's Colleges and other relevant sites.