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Business to Customer (B2C)

B2C (c) Lumaxart2d | Dreamstime.comBusiness to Customer (B2C), sometimes referred to as Business to Consumer, describes the activities of businesses in selling products and/or services.

For example, someone buying a television set from an electronics retailer would be a B2C transaction. The transaction preceding this, eg, the purchase of components, screens, plastics etc. by the manufacturer, and the sale of the set from the manufacturer to the retailer would be B2B transactions.

Many B2C transactions now take place online, eg, the purchase of books from amazon.co.uk, CDs/DVDs from play.com, or even doing the weekly shopping online at Tesco.

Next: Customer to Customer (C2C)