Table of Contents

  1. Introduction
  2. The Phenomenon of Colour
    1. Colour Terminology
    2. Colour Models
    3. RGB
    4. HSB/HSL
    5. CYMK
    6. Colour Wheels
  3. Colour Schemes
    1. Monochromatic
    2. Analogous
    3. Complementary
    4. Alternate Complementary
    5. Triadic
    6. Tetradic
  4. Colour Psychology
    1. Symbolic Uses of Colour
    2. Colour Perception
    3. Colour Consistency
    4. Colour Behaviour
    5. After Images
    6. Colour Psychology SAQ1
    7. Colour Psychology SAQ2
    8. Colour Psychology SAQ3
  5. Typography
    1. Classification of Fonts
    2. Serif vs. Sans Serif
    3. Decorative
    4. Body Text
    5. Formal vs. Informal
    6. Font SAQ
    7. Appropriate Usage
    8. Font Characteristics
    9. Font Adjustments
  6. Layout
    1. Visual Consistency
    2. Visual Hierarchy
    3. Emphasis
    4. Visual Balance
    5. Layout SAQ1
    6. Layout SAQ2
    7. Unity
  7. The Building Blocks of Visual Design