HNC Advertising and Public Relations candidate information

HNC Advertising and Public Relations

The HNC Advertising and Public Relations enables you to develop vocational strengths and a sound academic background to allow you to progress to employment or Higher Education.

As part of this award, you will learn: Customer Profiling; digital marketing communications; planning and developing advertising campaigns and public relations campaigns; producing integrated communications campaigns; oral presentation skills; media planning and buying; market research planning and delivery; Information Technology; communication and presentation skills.

You will also have opportunities to develop the Core Skills of Communication, Information Technology, Numeracy, Problem Solving and Working with Others.

Employment and progression opportunities

On achievement of the HNC in Advertising and PR, you may be able to gain employment in a wide range of advertising, PR and media roles along the lines of market research, advertising, public relations, selling, event management and customer service in organisations/companies in both the private and public sector such as:

  • advertising agencies (both full service and above the line)
  • media buying organisations
  • PR consultancies
  • design, sales promotion advertising and direct marketing organisations
  • sales departments; internal PR operations; internal advertising departments and  internal marketing departments of larger organisations

Progression Opportunities

There are routes from the HND in Advertising and PR into Year 1 or Year 2 of Degree courses. Whilst the range of Degree courses on offer can change from year to year, entry usually depends on a satisfactory UCAS reference and the grade received for the Graded Units. Typical relevant Degree courses include:

  • BA in Public Relations and Marketing and BA in Public Relations and Media from Queen Margaret University College, Edinburgh
  • BA in Marketing (plus other combinations) from Strathclyde University, Glasgow
  • BA in Marketing and BA in Media and Communications from Glasgow Caledonian University
  • BA in International Marketing (plus other combinations) from West of Scotland University, Paisley
  • BA in Communications with Public Relations from Robert Gordon University, Aberdeen
  • Range of combined Degrees, eg in Business Studies; Advertising; Marketing and Communications from University of Ulster

Furthermore, you could also progress to qualifications from a range of professional bodies such as:

  • Advanced Certificate and/or Diploma in Public relations from the Chartered Institute of Public Relations (CIPR)
  • Introductory Certificate in Marketing; Professional Certificate and/or Diploma in Marketing or Professional Post Graduate Diploma in Marketing from Chartered Institute of Marketing (CIM)
  • Diploma in Marketing Communications; Diploma in Digital Marketing or or Diploma in Managing Digital Marketing from Communication and Marketing Foundation (CAM)
  • Institute of Direct Marketing (IDM) qualifications


As with all SQA qualifications, access to the awards is at the discretion of the centre, but examples of appropriate entry qualifications include:

  • appropriate groupings of National Units, for example those focussing on advertising and PR, media studies or creative technology
  • any two National Qualifications at Higher level (preferably including English) together with three Standard Grade passes at 3 or above
  • an SVQ at level 2 or 3 in a relevant area
  • different combinations of relevant National Qualifications, Vocational Qualifications and equivalent qualifications from other awarding bodies may also be acceptable
  • relevant work experience (which could be established through a written application or one-to-one interview etc)
  • for candidates where English is not their first language it is recommended that they possess English for Speakers of other Languages (ESOL) level 5 or a score of at least 5.5 in International English Language Testing System (IELTS)