SQA Advanced Diploma in Business with Marketing (Fixed Framework)

SQA Advanced Diploma in Business with Marketing (Fixed Framework)

SQA Advanced Diploma in Business with Marketing provides practical skills and theoretical business knowledge that employers need. It allows advanced entry to universities internationally.

All in a global context, the SQA Advanced Diploma in Business with Marketing (SCQF level 8) provides current insight into the main aspects of international business, management and administration, while enabling students to specialise in marketing. It includes marketing planning, marketing research, managing the dynamic nature of the marketing environment, and implementing marketing plans.

The SQA Advanced Diploma in Business with Marketing is available through a growing number of colleges and universities around the world.

Typically, an SQA Advanced Diploma takes two years to complete.

Alternative assessment guidance 2021-22

Why deliver this qualification

SQA Advanced Diplomas have been developed by SQA in partnership with colleges, universities and industry — so employers recognise that they provide sound evidence of ability.

The unit-based structure supports flexible delivery. A unit is typically 40 hours of timetabled learning.

This qualification equips learners with an up-to-date understanding of marketing issues and practices — highly sought-after expertise in a changing business environment.

Who does this qualification suit

SQA Advanced Diploma in Business with Marketing is suitable for a wide range of candidates including:

  • school leavers
  • adult returners to education
  • individuals in employment who wish to enhance their career prospects
  • people who wish to start their own business
  • those who wish to pursue a career in marketing management or in general business/management


As with all SQA qualifications, entry is decided by the college or learning provider. As a guide, the college or learning provider will look for:

  • school-leaving qualifications equivalent to RQF level 3 or SCQF level 6
  • a centre-devised test which shows the learner's ability to study at SQA Advanced Diploma level
  • relevant work experience


The SQA Advanced Diploma in Business with Marketing can provide advanced entry to degree-level study or a masters degree programme. For further information please refer to the SQA university agreements.

Offer this qualification

Centres that wish to come forward for approval should contact SQA's Business Development Team for guidance.

Assessors and verifiers must be able to meet SQA's general requirements for technical/occupational competence as outlined in the Systems and Qualification Approval Guide.

Centres with devolved authority are eligible to seek approval through their own internal approval process.

How to assess

Each unit specification gives detailed information on the evidence requirements and approaches to assessment for the unit.

Ongoing course assessment will apply.

Qualification structure

Group award code: GM54 48 (240 SCQF credit points)

The SQA Advanced Diploma in Business with Marketing at SCQF level 8 consists of 24 units.

Course tutor guide (including course framework)

For further information on the structure and units for this course please refer to the Course Tutor Guide -GM54 48 (1.25 MB).

Unit specifications