Diploma in Digital Marketing at SCQF level 8
The Diploma in Digital Marketing at SCQF level 8 provides learners with a qualification that demonstrates underpinning knowledge and evidence of competence in digital marketing.
The qualification will develop areas such as: marketing planning; ethics and legalities of digital marketing; business concepts; project management; digital marketing metrics and analytics; and personal and professional development.
This Diploma is available through colleges, employers and training providers.
Why deliver this qualification
The Diploma in Digital Marketing at SCQF level 8 has been developed for the marketing sector.
Supported by the Scottish Government, this competence-based qualification is expected to be part of the Digital Marketing Modern Apprenticeships framework.
Learners can progress to a range of courses at a higher level including HND Marketing, HND Advertising and PR, or degree programmes in Marketing.
This qualification is competence based and should be offered within a workplace environment. It can be assessed within a workplace environment or, where simulation is used, within a realistic working environment.
Who does this qualification suit
The Diplomas in Digital Marketing are suitable for:
- individuals who are currently in employment and who wish to obtain a formal qualification
- employers who wish their employees to obtain short, continuing professional development courses
- mature candidates who may have been out of education for some time
- school leavers who are undertaking an apprenticeship programme in Digital Marketing
Entry is at the discretion of the centre.
No prior qualifications are required to undertake this qualification, although experience or knowledge of traditional marketing methods would be an advantage. Learners must also be in a suitable position to allow them to generate evidence from the workplace to successfully complete the Diploma.
The Diploma in Digital Marketing at SCQF level 8 could provide progression to:
- an HND in Marketing or HND Advertising and PR
- a range of PDAs in Management
- degree level study at a higher education institution
Centres with devolved authority for approval should use their own internal approval process.
Centres without devolved authority will have to come forward for approval and should contact SQA’s Business Development Team for guidance.
Assessors and verifiers must be able to meet SQA’s general requirements for technical/occupational competence as outlined in the Guide to Approval and the specific requirements included in the Digital Marketing Assessment Principles document.
How to assess
Assessment of this award will be through a series of theoretical and practical assessments or tasks. Most of the assessment is likely to take place in the learner’s place of work where the learner will build up a portfolio of evidence.
Where can you take this course?
Qualification content and delivery tools
Information about the qualification(s)
The Diploma in Digital Marketing at SCQF levels 8 consists of a number of mandatory Units and a wide range of optional Units.
The Diploma in Digital Marketing at SCQF level 8 requires the learner to achieve a minimum total of 96 credits: 52 credits from the six Mandatory Units plus a minimum of 44 credits from the optional Units.
Group Award code: GK4X 48
For information on the Units and structure of this qualification, please refer to the Qualification Structure document:
National Occupational Standards
Unit information for this qualification is available on our Accredited Qualification Unit Search.
Unit specifications and Assessment Guidance
Unit specifications for these qualifications is available on SQA's Accredited Qualification Search.