SVQ Digital Marketing SCQF level 7

Scottish Vocational Qualifications (SVQs) recognise competence in job-related skills and are based on National Occupational Standards.

This SVQ develops skills and competences for promoting content through social media channels and digital platforms. It includes complying with ethical, legal and regulatory requirements, and codes of practice in digital marketing.

It also covers the management of personal development and reflection on current practice.

This qualification has been designed in partnership with Instructus Skills, the sector skills council, to ensure relevance to the sector.

This qualification is available through employers and training providers.

Why deliver this qualification

Learners will gain an internationally-recognised qualification that guarantees that they have the skills, knowledge and abilities required to carry out their role successfully. Employers will also benefit from their employees being proficient.

Assessment is carried out in the workplace. This minimises any time learners need to be away from their work.

Learners can progress to a range of courses at a higher level including HNC and HND Marketing, HNC and HND Advertising and PR, or degree programmes in Marketing.

Supported by the Scottish Government, this qualification is expected to be part of the Digital Marketing Modern Apprenticeships framework.

The SVQ can be offered in any of the following modes:

  • full-time
  • part-time (for example, day-release)

Who does this qualification suit

This SVQ is suitable for:

  • learners who may have just left school looking for an apprenticeship
  • individuals who are currently in employment and who wish to obtain a formal qualification
  • employees who wish to obtain short, continuing professional development courses


Entry is at the discretion of the centre.

Candidates should be in a job or placement where they are carrying out relevant tasks and responsibilities which allow then to gather the required evidence.

No prior qualifications are required to undertake this qualification, although experience in, or a knowledge of, the subject would be an advantage.


The level 7 award could provide progression to:

  • an HNC or HND in Marketing or a related area
  • a Diploma in Digital Marketing at SCQF level 8
  • degree level study at a higher education institution
  • employment in the digital marketing sector, perhaps as a digital content and marketing assistant


Centres with devolved authority for approval should use their own internal approval process.

Centres without devolved authority require to come forward for approval and should contact SQA’s Business Development Team for guidance.

Assessors and verifiers must be able to meet SQA’s general requirements for technical and occupational competence as outlined in the Systems and Qualification Approval Guide.

How to assess

For general information, please refer to the document Guidance on how to assess SVQs. For detailed guidance on how to assess this particular SVQ, please refer to the assessment strategy.

Where can you take this course?

Qualification content and delivery tools

Information about the qualification(s)

Qualification Structure

Group award code: GV45 23

The SVQ in Digital Marketing at SCQF level 7 consists of 4 mandatory units and 4 optional units.

For details of the units making up the SVQ, please refer to the qualification structure (48 KB).

National Occupational Standards

Unit information for this qualification is available on our Unit Search.

Core Skills signposting

Core Skill mappings are carried out by the SSC responsible for the development of an SVQ. It is a requirement of SQA Accreditation that every SVQ submission includes information on where possible opportunities for candidates to develop Core Skills exist across the mandatory units.

Centres should note that mappings are not audited or validated against the Core Skills framework/units so are not accepted by SQA awarding body as evidence towards achievement of the Core Skills units.

Unit title SCQF 3 SCQF 4 SCQF 5 SCQF 6
Core Skills: Communication F425 04 F426 04 F427 04 F428 04
Core Skills: Numeracy F429 04 F42A 04 F42B 04 F42C 04
Core Skills: Information and Communication Technology F42D 04 F42E 04 F42F 04 F42G 04
Core Skills: Problem Solving F42H 04 F42J 04 F42K 04 F42L 04
Core Skills: Working with Others F42M 04 F42N 04 F42P 04 F42R 04

Information about delivery, assessment, quality assurance and support material

Assessment strategy

Assessor's guidelines

Candidate Guidance and Portfolio

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