Level 2 Certificate in Music Business (Marketing and Promotion)

Level 2 Certificate in Music Business (Marketing and Promotion)

SQA code: GK2H 54
Ofqual code: 601/5098/1
Total Qualification Time: 255
Guided Learning Hours: 155
Credit value: 26

This qualification will develop knowledge and skills in areas such as marketing, publishing and emerging technologies. Learners can specialise in the marketing and promotion of music products and the impact of emerging technology in the music industry.

This qualification covers the following areas:

  • understanding the marketing and promotion of music products
  • understanding and keeping up to date with the music industry
  • understanding the impact of emerging technology on the music industry
  • use of equipment within an office/administration environment

This qualification that has been developed in partnership with Creative & Cultural Skills to ensure it meets the needs of the industry.

It may be available through employers, training providers and colleges in England and Wales.

Rationale and purpose of this qualification

This qualification is aimed at those who are in work and are looking for recognition of their prior learning and experience.

Its primary purpose is to develop the learner's occupational competence as a marketing/promotions assistant or assistant publicist so that they can gain employment or work towards another qualification (see Progression).

This qualification delivers the underpinning knowledge needed to meet the nationally recognised standard for the role and so provides a sound basis for working in the industry.

Learners who achieve this qualification can use it to gain employment, to progress in the industry, or to work towards another qualification (see Progression).


The qualification is designed to meet the following objectives:

  • preparing learners for employment
  • meeting relevant programmes of learning
  • giving learners personal growth and engagement in learning
  • supporting a role in the workplace
  • confirming knowledge, understanding and skills

What does this qualification cover?

As this is a competence-based qualification, learners will be acquiring the knowledge and skills required through either on-the-job experience or in a learning environment.

To achieve the whole qualification, learners need a minimum of 26 credits. They must complete 11 mandatory units plus 15 optional units from the qualification structure. (See Qualification content and delivery tools)

Who is this qualification for?

This qualification is suitable for:

  • workers wishing to progress into a supervisory position
  • learners who have completed a qualification in a relevant discipline at level 1 or 2
  • people in employment who wish to enhance their career prospects
  • apprentices
  • school leavers
  • adults returning to education
  • full-time and part-time study

It is mainly taken by individuals employed/seeking employment as:

  • a marketing or promotions assistant
  • an assistant publicist


Entry to the qualification is at the discretion of the centre.

There are no specific skills, knowledge understanding or any other qualifications that must be achieved in order to start this qualification, however learners must have the potential and opportunity to gain this qualification successfully.


This qualification is a mandatory component in the Music Business Apprenticeship in England (as detailed in SASE).


Learners may progress from the Level 2 in Certificate in Music Business (Marketing and Promotion) to a range of qualifications at Level 3 and above, including the Diploma in Live Events and Promotions at Level 3, or a Foundation degree.

The Level 2 in Certificate in Music Business (Marketing and Promotion) can lead to employment within the music business industry, particularly when it is taken as a component of an Apprenticeship in Music Business.

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Qualification structure

The qualification requires the learner to complete three mandatory units (credit value 11) and four optional units (credit value 15).

Please refer to the qualification structure (93 KB) for more information.

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How to assess

Ongoing course assessment will apply. Each unit specification gives detailed information on the assessment criteria, assessment (evidence) requirements and guidance on instruments of assessment for the unit.

The qualification is assessed by completing a portfolio of evidence which details what the learner has completed at work. This can be gathered through observation, professional discussion, witness testimony or supporting documentary evidence. The assessor can work alongside the learner to confirm that they have met the requirements of the qualification and that they are therefore competent in their role.

Competence is displayed through the assessor observing the learner demonstrate that they carry out their normal work activities competently and to the industry standard and comply with current legislation and company procedures.

The assessment process will ensure that the learner can complete the tasks that they have been directed to undertake and that they can interpret the instructions correctly. They will demonstrate that they can select the appropriate resources for the tasks and can complete them within the given timescales and specifications.

Learner portfolio

Assessment strategy/principle