Advertising, Public Relations and Marketing

Advertising, Public Relations and Marketing

Within this sector SQA has produced Higher National Group Awards in the following subjects, for further information on each subject/Group Award please follow the appropriate the link:

Review of HN Advertising, PR and Marketing Award

The current Group Award codes for HN Advertising, PR and Marketing are:

  • HNC in Advertising and PR (GC84 15)
  • HND in Advertising and PR (GC85 16)
  • HNC in Marketing (GC81 15)
  • HND in Marketing (GC83 16)

More information relating to these awards can be found in the relevant sections above. Details of any amendments/updates to Assessment Support Packs (ASPs) in light of changes to these awards can be found in the news section below.


Following an in-depth review to ensure that both traditional and digital aspects of marketing, advertising and PR are integrated,  SQA is pleased to announce that from August 2018 the following new awards are available:

The new HNC in Marketing Communications is common to both the new HN Marketing and new HND in Advertising and PR.  All units in these new awards are now available using HN unit search. Production of ASPs and SOLAR e-assessments is underway and will be available from summer 2018. To help prepare for offering these new qualifications, the Group Award (GA) specification documents are attached.

Digital Marketing CPD Event for centres

To help centre staff with the introduction of revised HN Marketing units and awards, SQA is holding a Digital Marketing CPD event on 17 August 2018 in Glasgow. A few places are still available at this event, which is aimed at those offering HN Marketing units and awards. If you are interested in this event, please contact Margo Sykes for more details.

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