Advertising, Public Relations and Marketing

Advertising, Public Relations and Marketing

Within this sector SQA has produced Higher National Group Awards in the following subjects, for further information on each subject/Group Award please follow the appropriate the link:

Revised Group Awards

The HNC in Marketing Communications has been designed to provide learners with the relevant knowledge and skills for entry level jobs in marketing, advertising and PR and provides a greater focus on practical skills, particularly in the use of professional digital and social media techniques in marketing communications, while still ensuring a solid grounding in the basic marketing theory and practice needed to progress to one of the HND awards or into introductory level employment in the sector. Learners then have the option to progress to either:

  • HND in Marketing where they develop skills and knowledge in both traditional and digital marketing research, analysis and planning through the application of theory.
  • HND in Advertising and PR where they develop skills and knowledge in consumer behaviour; campaign planning in advertising and public relations (PR); media; copywriting and corporate identity
  • HNC in Marketing Communications GN5H 15
  • HND in Marketing GN5J 16
  • HND in Advertising and PR GN5G 16

More information relating to these awards can be found in the relevant sections above.

The previous Group Award codes for HN Advertising, PR and Marketing are:

  • HNC in Advertising and PR (GC84 15)
  • HND in Advertising and PR (GC85 16)
  • HNC in Marketing (GC81 15)
  • HND in Marketing (GC83 16)

News

Structures

Please click below for current structures with hyperlinks to the unit specifications:

SOLAR Assessments

SOLAR assessments for HX3V 34 - Digital Marketing Communications: Website Tools and Techniques [doc attached]

We have produced online assessments through SOLAR (www.sqasolar.org.uk) for the new HN unit HX3V 34 - Digital Marketing Communications: Website Tools and Techniques which is mandatory within new HNC Marketing Communications award. These assessments are available now for centres. Further information and advice on these assessments can be found at link below:

We are also currently creating online assessments for the new HN unit H6CC 34 - Digital Marketing Communications: Content Development and hope to have this available shortly. We will provide a similar update once this is available.

If you are new to SOLAR and wish access to the system, or alternatively, you are already a SOLAR user and just need access to the subject, please visit the SOLAR website and complete the relevant sections.

ASPs for mandatory units in HNC in Marketing Communications, HND in Marketing and HND in Advertising and PR

ASPs now available from the secure site - and those still in production


Related links