HNC/HND Marketing

HNC/HND Marketing

The HNC and HND in Marketing at SCQF levels 7 and 8, which are available through FE colleges, provide candidates with the skills and knowledge that they need to pursue a range of opportunities in employment (both public and private sector), higher education and professional development. These qualifications are designed to develop knowledge and skills in marketing theory and consumer behaviour, as well as in the main operational areas of marketing research, marketing communication (including digital marketing communications), selling and promotion.

Unit options allow candidates to prepare for a career, and/or further studies, in a number of areas such as marketing, public relations (PR), sales administration; event management; customer service and advertising.

On completion of the HNC/D in Marketing, there are also progression routes to a range of related degree courses and/or qualifications with professional bodies such as CIM; CAM and CIPR

Why deliver this qualification

The HNC and HND in Marketing have been designed to provide candidates with the skills and competences which will allow candidates to pursue a range of opportunities in employment, higher education and professional development.

Unit options allow candidates to prepare for a career, or further studies, in a number of areas, eg marketing, public relations (PR), sales administration and advertising, market research; event management; communications etc.

Some features of the HNC/D are:

  • it provides skills, knowledge and capabilities needed for employment
  • candidates can progress to higher education
  • it enhances career prospects in all areas of marketing and related sectors

Who does this qualification suit

The HNC and HND in Marketing are suitable for a wide range of candidates including:

  • school leavers
  • candidates progressing from suitable NQ awards
  • adult returners to education
  • candidates in employment who wish to enhance their career prospects in marketing and related sectors


Access to the HNC and HND in Marketing is at the discretion of the centre. The following recommendations are for guidance only:

  • appropriate groupings of National Units, for example those focussing on advertising and PR, media studies or creative technology
  • any two National Qualifications at Higher level (preferably including English) together with three Standard Grade passes at 3 or above
  • an SVQ at level 2 or 3 in a relevant area
  • different combinations of relevant National Qualifications, Vocational Qualifications and equivalent qualifications from other awarding bodies may also be acceptable
  • relevant work experience (which could be established through a written application or one-to-one interview etc)
  • for candidates where English is not their first language it is recommended that they possess English for Speakers of other Languages (ESOL) level 5 or a score of at least 5.5 in International English Language Testing System (IELTS)

Candidate Information

HNC Marketing candidate information

The revised HNC Marketing is designed to equip candidates to start a career in marketing...Find out more

HND Marketing candidate information

The aim of the HND is to give candidates opportunities to develop actual skills to enable them to obtain a career in marketing (or marketing-related roles) at a trainee, introductory or executive level or to progress to Higher Education (eg degrees in marketing, communications, media etc) and/or to Professional qualifications...Find out more


The HNC and HND in Marketing provide entry variously into 2nd and 3rd year of degree programmes. Whilst the range of degree courses on offer can change from year to year, entry usually depends on a satisfactory UCAS reference and the grade received for the Graded Units. The choice of optional Units is also an important issue for access to particular degree courses. Typical relevant degree courses include:

  • BA in Marketing Management from Queen Margaret University College, Edinburgh
  • BA in Marketing (plus other combinations) from Strathclyde University, Glasgow
  • BA in Marketing; BA in Media and Communications; and BA in International Retail Management from Glasgow Caledonian University
  • BA in International Marketing (plus other combinations) from West of Scotland University, Paisley
  • BA in Management with Marketing from Robert Gordon University, Aberdeen
  • Range of combined degrees, eg in Marketing; Business Studies; Advertising; and Communications from University of Ulster

Successful candidates could also progress to professional qualifications. The Chartered Institute of Marketing (CIM) has four main qualifications:

  • The Introductory Certificate in Marketing
  • The Professional Certificate in Marketing
  • The Professional Diploma in Marketing
  • The Professional Post-Graduate Diploma in Marketing


Centres with devolved authority are eligible to seek approval through their own internal approval process.

Centres without devolved authority will have to come forward for approval and should contact the Business Development Team for guidance in completing the combined CA1/SA1 form.

Assessors and verifiers must be able to meet SQA's general requirements as outlined in the guide to approval.

How to assess

Ongoing course assessment will apply. Specific information on the Evidence Requirements and approaches to assessment are contained within each Unit and in the Arrangements Document.

Candidates will also be assessed in relation to a Graded Unit(s) towards the end of their programme. The purpose of the Graded Unit is to assess the candidate’s ability to retain and integrate the knowledge and skills gained in the mandatory Units, and to assess that the candidate has met the principal aims of the Group Award.

The Graded Units are:

Marketing: Grade Unit 1 — FN3F 34

Marketing: Grade Unit 2 — FN3E 35

Further information on the availability of assessment exemplars and support packs can be found at the SQA subject homepage for HNC/HND Marketing.

Where can you take this course?

Group Award Specification

Title: HNC and HND Marketing
Code: GC81 15 and GC83 16
Date: Version 17 (July 2018)
Download: HNC and HND Marketing Arrangements Document (756KB)

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