FOI21/22 124 Social Media Spend

Date published: 28/01/2022

FOI reference: 21/22 124

Date received: 19/01/2022

Date responded: 21/01/2022

Information requested

This is an information request relating to social media spending.

Please include the information for each of the following periods; 2019-20, 2020-21, 2021-22:

The total spend by the organisation on social media advertising, including a breakdown by year and by form of social media (e.g. Twitter, Facebook, LinkedIn, etc.)

If it is not possible to provide the information requested due to the information exceeding the cost of compliance limits identified in Section 12, please provide advice and assistance, under the Section 16 obligations of the Act, as to how I can refine my request.


Year     LinkedIn       Facebook & Instagram     Snapchat     Twitter      Tiktok      Totals

2019    £14,305.95   £10,201.88                      £374.95        Nil             Nil           £24,882.78

2020    £1,697.76     £15,571.59                      £2,016.01    £3,608.27  Nil           £22,893.63

2021    £169.02        £8,872.40                        £2,123.59    £3,584.77  £643.80  £15,393.58

Totals  £16,172.73   £34,645.87                      £4,514.55    £7,193.04   £643.80  £63,169.99

The purpose of the social media advertising is to disseminate important information and to support key organisational activity with each audience by delivering a regular stream of valuable support and content through the most appropriate channel.