FOI 22/23 059 PR/Comms/Lobbying Spend

Date published: 30/09/2022

FOI reference: 22/23 059

Date received: 12/08/2022

Date responded: 30/08/2022

Information requested

I am asking for the following under freedom of information legislation:

For the years 2020-2021 and 2021-2022 how much was spent on external companies to handle PR, comms and lobbying?

Please provide:

The total cost for the years 2020-2021 and 2021-2022.
The amount of money paid to each firm (including VAT)

For the years 2020-2021 and 2021-2022, how much was spent social media advertising, including a breakdown by year and by form of social media (e.g. Twitter, Facebook, LinkedIn, etc.)


Thank you for your request for information from SQA.


1 SQA used the services of The Big Partnership to support communications activity in these years – please find the costs attached. SQA brought all media relations activity in-house at the end of March 2022 and therefore no longer uses a communications agency.

2 A breakdown of paid-for social media costs is attached. Paid-for social media activity is highly cost-effective and helps ensure SQA gets important information to learners, parents and other audiences. Examples include signposting learners to information and support ahead of SQA exams, and the appeals service.


FOI 22/23 059 PR/Comms/Lobbying Spend Information Sheet 1 (10 KB)

FOI22/23 059 PR/Comms/Lobbying Spend Information Sheet 2 (12 KB)